Prizes are the key to participation
There is a difference in prizes offered by Fundraising companies - some are just Trinkets and then there are Prizes. Look for a company that offers Prize Programs that are “Custom” designed and offered to you at no cost. Some prize programs only supply prizes to the “top” sellers but not everyone can be a top seller and kids know it. The program that you use should provide prizes for everyone and be accumulative. This will encourage the kids to sell more.
Participants are the vehicles of Fundraising
The “Difference Maker” for any fundraiser is a high percentage of student participation. The more you have involved the more you sell, sounds obvious but isn't always easy to do. Your leaders and parents have to buy into your fundraiser.
Motivation of your leaders and participants is the #1 Reason for Success!
All the direct “Hands On” adults (Principal, Teachers, PTA/PTO Sponsors, League President, Coaches, etc.) involved with the fundraiser need to be behind the fundraiser. If they are excited about doing the fundraiser then they can get the kids excited, when the kids are excited then the parents will be involved as well. One way to get your leaders and parents motivated is by providing them incentives as well.
Advertising your Fundraiser
You should always create a parent take home letter describing what you are trying to accomplish with the fundraiser, what the goal of the fundraiser is, describe the student prize program and the incentives for the parents. Along with the take home letter for the parents, find ways to advertise the fundraiser to alert your community when it will be happening and the purpose of the fundraiser.
Length of the Fundraiser
It is always good to include two(2) weekends during your sale. It is easier to catch your customers around on the weekends. This also typically catches at least one pay period of your customers.
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